Scott Walter: "Corporate Streams is Different!"

Hi, it’s Noah from Corporate Streams. Over the years, I’ve had the pleasure of collaborating with Scott Walter, an expert in corporate communications and live streaming. Scott’s experience working with top-tier teams has given him a unique perspective on what makes a live stream truly stand out. In this video, he’s sharing his thoughts on why Corporate Streams is a go-to partner for high-quality, professional live streaming solutions.

Here’s what he says about us,

“My very first interaction with Corporate Streams, and Noah goes back to the Cybertruck delivery event in Austin. Noah came up to me because he recognized me and asked if I wanted to be part of the stream that they were doing with Zac and Jesse, this incredible live stream. And I was like, of course! I said yes to be up there and you could see it was a very professional production. So it's a lot more than just two people standing up on the stage talking to everyone else. But there's a lot of other stuff going on in the background to make sure it's running smoothly. And I wasn't really aware of like, wow, what? What's involved? What's the kind of the production you have to do to really make something look well done and professional? And the next time we met was like another pretty important corporate stream and that was X Takeover in San Luis Obispo in July, 2024. And, you know, we could see that's like, yes, Noah knows what he's doing.

Corporate streams, all of us are doing, trying to put on a very big event that was like a bigger event than I think, Cybertruck event, because that was a two day event. And then suddenly, Herbert Ong and I had a need for a professional cameraman to come with us for a behind the scenes tour of "Figure AI" up in San Jose. Noah was, like, the perfect sort of candidate for that, because coming from the corporate streams world, there's a different requirements that you have when you're going into a company which has a lot of proprietary information. They want to make sure that you have a professional comes in there that knows what an NDA is, what you can and cannot talk about, what you can film in that film, and at the same time produce something that's very professional. As you can see here today, I am not actually on a zoom call where normally I'm very flat, poorly micʼed. The lighting is horrible.

This is an example of what Noah is actually able to do because he knows how cameras work. He knows how lighting works, he knows how to put together and he sort of understands the needs that the corporate companies have because they have a unique need, but they also have needs that they don't know what they need. And that is someone that has maybe come from more of an entertainment background, also a Hollywood background that knows what you can do to produce something. You give that a little bit more pizzazz rather than something that's very bland. Because anyone who buy a camera, anyone could put it in front of you. But if you really don't know what you're doing, you'll see the results. You'll see a very different result. So the first thing is we got the invitation to go up there. Herbert and I, to interview, Brett Adcock. And our biggest worry was like, oh, you know, one of us is going to be the cameraman. Are we going to set something up? And it's going to be on a tripod, and it's not going to look very good. The audio is going to come out wrong. Everything is just not going to be right. We're not going to be able to do different angles. And we knew we had to find someone that knew what they were doing.

And as soon as Herbert said, oh, remember Noah, it's like, yeah, I do. He's going to be our cameraman. I was like, oh, relax. Good. I can just go in there and think about what the questions are going to be and not have to worry about anything else. And while we were getting a lot of the tour, everything was set up and going there, cameras at different angles, good lighting and everything else, so, that was great. And then of course, the walk through in the back for the B-roll required something different. You know, a setup that's more of a Steadicam. So you're not going through having something very very shaky. So again, that's why you want to work with a professional, because it's not about getting in there the first time. It is about establishing trust with them so that you're invited back the second and third time, because they know you did it right. You did a very good job, and the results is exactly what they want. So Herbert and I were happy and also Figure AI was very happy. The most important thing is you want to make sure you have someone that knows what they're doing. So, the first thing is you know someone's from the background, they listen to what they have, they have the equipment you're going to need, and they can react very quickly. So this was something that we had to do in short term. It was done. And again, the burden was taken off of us. We could be ourselves. We can go in. Someone else is taking care of everything else from behind the scenes.

And at the same time, you know, not like, say, intruding or being in there. You weren't aware that Noah was there, which was kind of great to know that it was sort of about what we had to do. He was professional. They knew he was professional. He knew exactly what his role was. Through our company, we've, you know, sometimes especially during Covid, there was a lot of things we had to do where you had to do a stream of some sort and, the company work as a Finnish company, you know. So Noah's not in Finland. But, you know, over there, It was the first time I saw an example that sometimes you do hire these big production companies that can pull one of these big events off, especially if it has to be a lot of streaming. So if anyone's on the fence is I think it's like, is there any value in that? It's like, well, if you want something to come off where it's a very important corporate event and you want to be represented, it very possibly could also be internal or an external event. It's important to make sure you have the right people that do it and that they're able to stream it. In many cases, it's not just about filming it and cutting it later to put it on YouTube.

You know, corporate streams, When I listen to that, I mean, oh, you're talking about maybe doing a live stream that's going out, you know, maybe live to YouTube or something like that to a lot of your customers or potential clients or partners, or it may be something that's internal because you want to do something within the organization to talk about a new product release and how the whole sales force, once they get up there and you can't bring them all into the same venue with the same room, but you want to put them out there and make them feel like they're actually there. The technology exists today now with a lot of streaming that you can have, you can do a lot of that. But the one thing is you need to make sure you have a good camera. And so an operating the camera to be able to do it. So when you broadcast it out there, everyone really feels like they're kind of part of it and everything is very professionally done. And it's sort of impressive to have that feeling, to know when companies decide to invest a little bit more, to make sure the job is done right.

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Scott Walter’s endorsement of Corporate Streams underscores the value of professional live streaming and the team’s dedication to quality. Ready to take your corporate events to the next level? Partner with Corporate Streams for your next live streaming success.